SEO Analyst

Job Description

We are looking for candidates passionate about marketing, advertisement, awareness, and promotion who can adopt and use Internet concepts and technologies like Search Engines, social media, Videos, Blogs, and Email Campaigns. The candidate must have an aptitude for continuous learning while carrying out routine day-to-day activities like planning, ideating, conceptualizing, executing, and monitoring the presence of social media (LinkedIn, Facebook, etc.) for various clients.

Key Responsibilities

  • Expert knowledge of key analytics tools and ability to set up advanced tracking/reporting mechanisms and capture key metrics
  • Managing campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies
  • Brainstorming creative content and campaign ideas to market our services
  • Implementing and analyzing ongoing social metrics and campaign activations across all channels (LinkedIn, Facebook, Google, YouTube, and Native ads)
  • Assisting in the formulation of strategies to build a lasting digital connection with consumers
  • Launching optimized online adverts through Google Adwords, Facebook, etc. to increase company and brand awareness
  • Preparing online newsletters and promotional emails and organizing their distribution through various channels
  • Providing creative ideas for content marketing and updating the website
  • Collaborating with designers to improve user experience
  • Measuring performance of digital marketing efforts using various web analytics tools (Google Analytics, Web Trends, etc.)
  • Acquiring insights into online marketing trends and keeping strategies up-to-date

SEO Executive Responsibilities

  • Defining requirements, tasks, and resources associated with SEO/SEM strategy
  • Managing and executing implementation of SEO/SEM strategy from an SEO agency
  • Driving long-term traffic growth within the brand’s SEO landscape
  • Communicating with agency and management on strategy/project development, timelines, and results
  • Keeping pace with SEO, PPC, search engine, internet marketing industry trends, and best practices
  • Performing keyword research in coordination with business objectives to optimize existing content, define quick wins (PPC), and uncover new opportunities
  • Developing PPC ad copy, creating experiments, and providing recommendations to improve overall campaign performance
  • Providing SEO analysis and recommendations in coordination with elements and structure of websites and web pages
  • Executing and managing strategies for content development in coordination with SEO/SEM goals
  • Developing and implementing link-building strategies
  • Monitoring and evaluating search results and paid performance across major search channels to improve rankings and maximize conversions
  • Leveraging data analyzed through PPC platforms and Google Analytics into future business opportunities
  • Experience working with organic search tools such as Moz, SEMrush, Screaming Frog, Google Keyword Planner, BuzzStream, Majestic, and Ahrefs

Job Requirements

  • Proven experience as Digital Marketing Executive or similar role
  • Excellent understanding of digital marketing concepts and best practices
  • Experience with B2C social media, Google Adwords, email campaigns, and SEO/SEM
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Perfect knowledge of web analytics tools (e.g. Google Analytics)
  • Skills and experience in creative content writing
  • Analytical mindset and critical thinking
  • Excellent communication and interpersonal skills
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